From data-driven insights to customer conversion

I help furniture companies navigate global sourcing, develop winning product strategies, and scale profitably across all channels.

Product leadership solutions

Strategic product leadership across the entire lifecycle – from identifying opportunities to scaling success.

Strategic product intelligence

Create your winning edge by knowing what to build before your competitors do.

Trend Forecasting – Get 3 – 6 months ahead with data-driven market intelligence
Competitive Intelligence – Track emerging styles, materials, and consumer preferences
Assortment Architecture – Define product mix, pricing, and channel strategy
Trade Show Analysis – Discover innovations and evaluate market direction

Global sourcing & manufacturing

From idea to shelf – develop and source margin-rich products.

Factory & Vendor Sourcing – Connect with vetted global manufacturing partners
Product Development – Create specs, manage prototypes, and ensure quality
Cost Optimization – Negotiate pricing, MOQs, and shipping terms
Supply Chain Strategy – Build resilient, diversified sourcing networks

Market execution & scale

Bring ideas to life – and to market

Go-to-Market Strategy – Launch products with optimized timing and positioning
Retail Buyer Engagement – Present to major retailers with confidence and alignment
Performance Analysis – Track what’s working and optimize underperforming products
Sales Enablement – Equip teams with compelling product stories and tools

Companies I've helped grow

Proven product leadership across furniture and home goods industries.

Fractional Product Development Services FAQ

Get clarity on fractional product leadership, pricing, and how we work together to drive results.

What is fractional product development consulting and how does it differ from traditional consulting?

Fractional product development consulting means I become part of your leadership team on a part-time basis—typically 1-3 days per week. Unlike project-based consulting where advisors work from the outside, fractional product development leaders are embedded within your organization, taking ownership of outcomes and working directly with your team. Think of it as having a VP of Product Development for furniture companies without the full-time salary and commitment.

How can a fractional product development leader help your furniture business grow?

A fractional product development leader brings 20+ years of furniture industry experience to quickly understand market dynamics, supply chain challenges, and consumer trends. I focus intensively on your most critical strategic initiatives—like developing private label collections, optimizing global sourcing, or launching new product categories—rather than getting caught up in day-to-day operations. Many furniture companies find this external perspective, combined with deep industry knowledge, provides clearer strategic direction for sustainable growth.

Will the furniture products you develop be unique to our company and brand?

Absolutely yes. I guarantee that any furniture product concepts, designs, or sourcing strategies I develop will be identifiably unique to your brand and market positioning. I never repurpose work between furniture clients, and I’m happy to include exclusivity clauses in our agreement. Your competitive advantage in the furniture market depends on differentiation, and that’s exactly what I deliver.

What's the typical time commitment for fractional furniture product development services?

Most fractional product development engagements for furniture companies range from 8-20 hours per week, structured around your needs—whether that’s 1-3 specific days per week or distributed hours throughout the week. I’m flexible with meeting schedules and can adjust intensity based on seasonal demands (like furniture market shows), product launch phases, or critical sourcing deadlines. Arrangements typically start with 3-6 month commitments.

How much does fractional product development cost compared to hiring a full-time furniture executive?

Fractional product development services typically cost 40-60% less than a full-time furniture industry executive when you factor in salary, benefits, bonuses, and recruiting fees. For example, instead of $175K+ annually for a full-time VP of Product Development, fractional arrangements for furniture companies typically range from $8K-15K monthly depending on scope and time commitment.

What results can furniture companies expect from fractional product development services?

Most furniture clients see initial impact within 2-4 weeks—much faster than the 3-6 months it takes for a new full-time hire to become productive. Typical early wins for furniture companies include streamlined product development processes, improved supplier negotiations in Asia and globally, and clearer go-to-market strategies for new collections. Longer-term results include increased margins on furniture products, faster time-to-market for new designs, and stronger product-market fit with target customers.

Do you work remotely or on-site with furniture companies?

I’m flexible and can work both remotely and on-site based on your furniture business needs. Many strategic activities (trend analysis for furniture markets, sourcing negotiations with global suppliers, product roadmap development) work well remotely, while activities like factory visits in Asia, furniture trade shows, and team workshops benefit from in-person collaboration. I’m based in Surrey, BC and frequently travel for furniture client needs including High Point Market and other industry events.

What types of furniture companies and sizes do you work with?

I primarily work with furniture manufacturers, home goods retailers, decor companies, and consumer product businesses ranging from $10M-500M in revenue. This includes furniture manufacturers, specialty retailers, importers, and e-commerce furniture companies. I’m particularly effective with furniture businesses experiencing rapid growth, entering new retail channels (like major big-box stores), or navigating complex global supply chain challenges.

How do you handle confidentiality when working with multiple furniture clients?

Confidentiality is paramount to my furniture consulting business. I maintain strict non-disclosure agreements with all furniture clients and never share proprietary information, supplier contacts in Asia or globally, or strategic insights between companies. My diverse furniture industry experience actually benefits you—I bring cross-category best practices (from outdoor furniture to case goods to upholstery) while keeping your specific information completely confidential.

What happens when our furniture product development engagement ends?

A core part of my role is building sustainable product development systems and capabilities within your furniture team. I document processes, train your staff on global sourcing best practices, and ensure knowledge transfer throughout our engagement. By the end, your furniture team should be equipped to continue the momentum independently. Many furniture clients also choose to maintain a lower-intensity advisory relationship for ongoing strategic guidance on new collections and market trends.

Still have questions?

Let’s discuss how fractional product leadership can accelerate your growth. Schedule a no-obligation discovery call to explore your specific challenges and goals.