Create your winning edge.

Stay ahead of the market

Know what to build before your competitors do.

Using first-hand trade show intelligence, programmatic competitive analysis, and data-driven trend forecasting, I build the product intelligence layer that most furniture businesses are missing — the difference between buying what's already on the market and building what the market will want next.

What's included

• Trend Forecasting Quarterly trend reports and custom category analyses, with first-hand intelligence from global trade shows — predicting design and material shifts 3–6 months ahead of retail.
• Competitive Intelligence Programmatic analysis of competitor catalogs, pricing tiers, and assortment moves — so you know what to build before the market does.
• Assortment Architecture Define what to build, at what price point, and for which channel. Seasonal roadmaps and collection frameworks that protect margin and drive AOV.
• Trade Show Analysis First-hand intelligence from CIFF, MIFF, HAWA + VIFA Vietnam, High Point Market, Las Vegas Market, IMM Cologne, and Salone del Mobile — translated into actionable SKU opportunities.

Margin-rich products, without the middlemen

From idea to shelf — factory-direct, fully briefed.

Built on 20+ years of supplier relationships across Vietnam, Malaysia, Indonesia, and China, this service develops products that are harder to copy, better for margin, and built to sell — from the first design brief to the factory floor and beyond.

What's included

• Factory & Vendor Sourcing Vetted factory sourcing across Asia and North America. Audit existing suppliers, benchmark new ones, and build the vendor network your growth requires.
• Product Development Full product briefs, spec packages, and sample management — the development infrastructure that turns a concept into a shippable, margin-positive SKU.
• Cost Optimization Landed-cost modeling, MOQ negotiation, and margin analysis across your full supplier base. Eliminate the markup without sacrificing quality or lead time.
• Supply Chain Strategy Container sourcing, freight economics, and e-commerce logistics — the operational layer that keeps fast-moving SKUs profitable at scale.

Bring ideas to market

Get the right product in front of the right buyer.

From channel strategy to line reviews, this is the work that connects great products to the retailers and platforms that can move them — at the velocity and margin that makes growth worth having.

What's included

• Go-to-Market Strategy Channel sequencing, retailer targeting, and launch planning. The right door opened first — not just the most convenient one.
• Retail Buyer Engagement Line review preparation, buyer presentations, and sell-in support across mass, specialty, and e-commerce channels — including Walmart, Target, Amazon, Wayfair, and Home Depot.
• Performance Analysis Velocity tracking, margin analysis, and sell-through optimization — the data loop that keeps the assortment ahead of the market and shelf productivity high.
• Sales Enablement Product content, imagery guidance, and channel-specific merchandising to maximize conversion and shelf productivity across every platform.